– Words and photographs by Lia Crowe
“Foolish, but in the best possible way” That’s how one of Sarah’s mentors, brand strategist Marc Stoiber, once described her. For a photoshoot, Sarah transformed a real croissant into a shoulder bag.
Additionally, Sarah has never encountered a red carpet she didn’t like, she thrives on working under pressure and lives by a mantra that there are no regrets in life, just lessons. learned.
Sarah began styling for the purpose of being a fashion buyer while attending George Brown College in Toronto.
“I thought I wanted to be a fashion buyer because you had to go to the catwalks and see the collections, but I didn’t think about what happened after that. Anyone who knows me knows that I suck at math and that there is a lot more to buy than just picking what you like. I changed course and volunteered behind the scenes at LG Fashion Week for Canadian brands. I was drawn to the way each outfit fit together, so I took a styling class with George Brown and got hooked.
When asked what excites her most about her job, Sarah replied, “I love the pleasure of finding the perfect look, as well as the smile and confidence it brings to the faces of my clients. And, while I love the red carpet, that mentality transcends my job for copywriting jobs and personal style clients. I am passionate about helping people gain confidence in what they wear.
Sarah says gratitude has been at the heart of her success. “There have been a number of people who have shaped my journey and I wouldn’t live this life without their mentorship and support. I have been truly blessed with incredible opportunities to grow my brand and while it can be scary to take it to the next level, I love that feeling of uncertainty because for me it symbolizes growth.
The past year, Sarah says, has been contrary to her usual hectic life, as she had the opportunity to slow down while helping her father renovate and sell his house.
“It made me realize that the most important things in life aren’t things. It’s time well spent, experiments and walking with my father’s bloodhound, Guido. Who would have thought that a little girl? home improvement would teach this?
When it comes to style, Sarah thinks Giorgio Armani said it best: “The difference between style and fashion is quality. Sarah adds: “My style has changed a lot over the years. I used to think that every event, appearance, or occasion required a new outfit. Now I am passionate about living with less and better things and a huge fan of creating your own “you-niforme”. Mine is currently a slip dress, an oversized blazer, and a chunky pair of Prada boots.
Style and life inspirations
Style icon: Sarah Jessica Parker.
Favorite artist: Andy Warhol.
Work of art: Campbell’s Soup Cans (Andy Warhol).
Favorite fashion designer or brand: Marc Jacobs.
Favorite musician: Éric Church.
Age of time that inspires your style: 90s.
Movie or TV show that inspires your style or whose style you love: Gender and city.
Favorite flower: White roses.
Preferred city to visit: Paris and New York.
Preferred application: Pinterest, so much inspiration!
Favorite place around the world: Wherever inspiration strikes! But it’s hard to beat an Aperol Spritz on the Seine in Paris.
One thing that cheers you up during these difficult times: People are kind and believe in the human spirit to do good.
Uniform: Silk dress, oversized blazer, military boot.
Favorite piece of all time: Chanel pin.
Favorite pair of shoes: Vince suede high top shoes.
Preferred work tool: iPhone.
Favorite jewel or designer: Birks Round Cut 3 Prong Solitaire Diamond Earrings.
Fashion obsession: Men’s clothing for women.
Accessory you spend the most money on: Belts.
Moisturizer: My skin care comes from a clean beauty company called MisMacK.
Sniff: Chanel N. 5 — I’m on my last bottle bought in Paris!
Essential hair product: Kerastase 8H Magical Night Nutritive Serum.
Beauty secret: To drink a lot of water.
What you read online for style: WWD (the fashion bible).
Favorite print magazine: British vogue.
Coffee table book / photography book: Bill Blass.
Last good read: Grace: A Memoir from Grace Coddington.
Book being read: A land promised by Barack Obama.
Story courtesy of Boulevard review, a Black Press Media publication