Frido Kahlo is one of the art world’s most recognized icons, his colorful images and thick-browed self-portraits inscribed in backpacks, pillows, magnets and every other merchandising accessory imaginable.
Today, Israelis in turn have the opportunity to discover “Frida Kahlo, the life of an icon”, a 360-degree exhibition, sound, color and light, detailing the work and life of the famous Mexican artist. .
The immersive experience arrives in Israel on May 26 and will be on display until August 31, at the 1,000 square meter The Cube art space in Holon.
The exhibition co-created with Frida Kahlo Corporation and Layers of Reality, a digital arts center in Spain, has toured over 30 cities around the world, attracting over a million visitors with its experience in color.
Kalo’s drawings and life experiences are exhibited through digital art, historic photographs, projections and installations, and virtual reality experiences.
Some reviewers dismissively called the experience mere Instagram-worthy art; others say it allows a much wider audience to experience more fully the artist born in Mexico City in 1907, who became known for her use of the Mexican folk art style to consider issues of sexuality, gender, identity and race.
This isn’t the first immersive exhibit to travel to Israel; local producers also brought “Van Gogh – The Exhibition” and a stage’s worth of works by surrealist master Salvador Dali to the Herzliya Arena.
It cost 6 million shekels to bring and stage “Frida Kahlo, Life of an Icon” in Holon; tickets for the Frida Kahlo Experience are NIS 119 for pre-purchase and NIS 149 for full price.