Life support

Oscars may be in ‘resuscitation’ with low ratings: ‘Iceberg is in sight,’ expert says

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the 94th Academy Awards are only a few hours away.

However, despite the lure of the star-studded affair slated for return to its rightful place at the famed Dolby Theater in Hollywood, California on Sunday, 2022 Oscars hasn’t been without controversy as it struggles to find its footing amidst a landscaper with ever-changing viewing habits and dismal ratings in recent years. Now an expert is wondering if this is the end of Tinseltown’s biggest night era.

In order to mitigate a lull in notesthe Academy said it plans to knocking out eight of his honors of the show in an effort to streamline floundering television broadcasting and that awards would be presented off-air and then edited in the program itself.

“This year, the categories featured in the first hour of the evening and seen later in the live stream are, in alphabetical order: Documentary (Short), Film Editing, Makeup & Hair, Music (Original Score), Production Design, Short Film (Animation), Short Film (Live Action) and Sound,” Academy of Motion Picture Arts and Sciences President David Rubin wrote in an open letter to members of the Academy. Academy last month.

The decision sparked an industry backlash with actor Dylan O’Brien tweeting, “Wow f— this,” in response to the news.

Even before, celebrities like actor and comedian Seth Rogen noted Variety that he doesn’t understand “why movie people care so much [about the Oscars] if others care about the rewards we give ourselves.”

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Entertainment and intellectual property attorney Tom Lallas – who represented late comic book and Marvel legend Stan Lee before his death in 2018 – spoke to Fox News Digital, explaining what he thinks is the ” real problem” when it comes to the Oscars show itself.

“ABC controls a television product whose ratings have fallen off a cliff,” he said, explaining that in 1998, when James Cameron was the star attraction at the Oscars with “Titanic,” there had 57.25 million viewers. Last year, in 2021, there were 9.85 million viewers – a whopping one-sixth, as many as just 20 years ago.

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In this photo provided by AMPAS, Leonardo DiCaprio, Brie Larson, Brad Pitt, Kathy Bates and Mahershala Ali sit in the audience during the 92nd Academy Awards at the Dolby Theater on February 9, 2020 in Hollywood, California.
(Photo by Richard Harbaugh – Handout/AMPAS via Getty Images)

“Now we have to be brain dead, disregarding the real consequences of COVID,” Lallas said. “As recently as [2019], there were 29.6 million viewers, so that was three times what it was last year, and that reflects the fact that people were still going to the movies. In 2020, at the very beginning of COVID, there were twice as many as last year, which was [23.6] million [viewers]. So COVID has had a really dramatic catastrophic consequence on movie-going audiences, and it carries over to the ABC TV show.”

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Benedict Cumberbatch, Kirsten Dunst and Kodi Smit-McPhee are present "The power of the dog" screening at the Paris Theater on October 02, 2021 in New York.  The film directed by Jane Campion is nominated for 12 Oscars.

Benedict Cumberbatch, Kirsten Dunst and Kodi Smit-McPhee attend ‘The Power Of The Dog’ screening at Paris Theater on October 02, 2021 in New York City. The film directed by Jane Campion is nominated for 12 Oscars.

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Just 10 years ago, in 2011, the Oscars broadcast reached 37.6 million viewers, and Lallas thinks the world of cinema is currently seeing a side effect of an even bigger problem, which is a change in the viewership of films in their entirety.

“Ask yourself now if, because of COVID or otherwise, would you rather pay $40 or $50 to go to a public cinema or would you rather watch movies streaming on your flat screen TV in your screening room, home for a fraction of that price?” he inquired, adding: “I think the eight outcasts have been scapegoats for a problem not of their making. It’s an implicit, if not explicit, tacit manifestation of changing tastes in America.”

Admitting that he hasn’t seen any of this year’s Oscar-nominated films yet, Lallas also insisted that since ABC owns the Oscars broadcast rights until 2028, he thinks the network will have no choice but to adapt to the cinema. and television viewing habits, otherwise “the iceberg is in sight”.

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“If you go back and watch the last Winter Olympics, viewership dropped precipitously,” he explained. “People do different things. Ask yourself this question: would I rather go see a movie with all that entails in a public theater or would I rather watch Kevin Costner, Kelly Reilly, Cole Hauser and other great actors in ‘Yellowstone?’ I know what the answer would be for me.”

“Another permutation of the question would be to change ‘Yellowstone’ to ‘Game of Thrones’ or even ‘Breaking Bad’ – the entertainment options are organic and ever-changing dynamics, and the pattern of spending Friday or Saturday nights in the cinema a theater as inert as can be the recreational entertainment in our rear view mirror,” said Lallas.

Regina Hall, left to right, Amy Schumer and Wanda Sykes as they host the 94th Academy Awards.

Regina Hall, left to right, Amy Schumer and Wanda Sykes as they host the 94th Academy Awards.

The movie industry’s biggest night will be hosted by Amy Schumer, along with actress Regina Hall and her funny sidekick Wanda Sykes, and Lallas says the production team behind the Oscars is likely hoping the next millennium every head poster can encourage more people to consume the show on their time.

Jimmy Kimmel was the last person to host the Oscars in 2018.

“Each of these three hosts has a constituency, and all of them cater to millennials and the younger generation of viewers, so I don’t think it was actually an accident. The producers created a coalition government to ensure the Oscars show to try and revive him because he might be on the operating table or on life support right now,” Lallas said. “So yeah, I think those three have a chance because they have a knack for injecting new excitement into the show.”

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According to Lallas, the phenomenon that people are seeing is about two different topics – one being the broadcast of the Oscars show and the other being the film itself, “which is the arc and the trajectory of films in America. as a recreational cultural experience”.

The historian said that looking back at the world of cinema, Lallas defines the golden age of cinema as the 1950s and 1960s, while others could also include the 1940s.

“There was a sharp, clear distinction between the bottom-up art form, which was film, and the lower-class, second-tier art medium, which was television,” Lallas said, explaining that given the period, the mediums were as different as night and day.

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“Movie stars often didn’t want to work on television programs because they feared it would tarnish their brand. Now there isn’t that same differentiation, and more importantly, television has become a medium for exhibiting and showing feature films,” he said. explained in the delimitation. “We can get all the films we want to access via streaming, so everything about the cultural cinema phenomenon and experience is different.”

Regarding the three hosts of the Oscar show, Lallas lists who were the greatest hosts of all time as Billy Crystal, who hosted the show nine times; Bob Hope, who hosted it 19 times individually or with others; and Johnny Carson, who hosted the show five times.

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Those three people had star power,” he said of comparing this year’s trio of headliners. “So if the Oscars Guild wants to solve the problem successfully, they shouldn’t eliminate the excluded eight. [categories]. It should create a better show with better writing, better content, and better emcees. And that could solve the problem of trying to regain a foothold in the American public audience. But those poor individuals who have dedicated their careers to their craft in the excluded eight categories should not be seen as pariahs or scapegoats of this problem.”

The show, which airs March 27, will also see a mix of bands of epic proportions, including Blink-182 drummer Travis Barker, jazz pianist Robert Glasper and legendary vocalist-percussionist Sheila E.


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