A trio of real-life organ donor video stories spearhead a new national campaign to support organ donors from Black, Asian, mixed and minority ethnic communities.
The organize initiative, available on the Total Insight Theater website, was launched to raise awareness of the need for more donors among Blacks, Asians and other minority ethnic groups, as the number of donors decreased following the Covid-19 pandemic.
The three short filmsproduced by Total Insight Theater and funded by the NHS Blood and Transplant Community Investment Scheme, uses actors to tell real stories to highlight the need for more donors, the impact of organ donation and how Iin the donor register.
Stories shared include Croydon couple Sina and Jay recounting how they made the emotional decision to donate the organs of their three-year-old son Aari, who died following an accident, and how the children who received them flourish.
Walsall student Simran tells how she used social media to find a kidney donor, after waiting five years for a transplant.
Finally, Ritchie, from Southampton, explains how he became a living donor and donated one of his kidneys to his aunt, who now has a new life.
All videos can be viewed at Total Insight Theater website and are part of a wider campaign by NHS donors to coincide with World Kidney Day on March 10and.
Total Insight Theater CEO Adam Tulloch said:
“ORGANise struck a chord with many of us at Total Insight Theater because we come from those communities.
“The stories really touch on how organ donation can really save someone’s life and that’s just takes a minute to confirm this very important decision and register.
Data from the NHS Blood and Transplant Service shows that ethnic transplant patients have longer waiting times than white transplant patients, while donors from members of the same ethnic background are more likely to be matched.
The videos are part of a wider national campaign by the NHS Blood and Transplant service to encourage more people, particularly from black, Asian, mixed and minority ethnic groups, to join the national donor register and also share their wishes with their families.
The need for donors was raised in the NHS Blood and Transplant Service Annual Report 2020/21.
The latest statistics from the NHS Blood and Transplant annual report on organ donation and transplantation in black, Asian, mixed-race and minority communities, show there were only 146 black organ donors , Asian, mixed-race and minority in 2020/21 (84 dead and 62 alive). This is a reduction of 25% in deceased donors and 61% in living donors compared to 2019/20 figures.
Wait times for transplants for all ethnicities have improved, but black patients wait nearly a year longer for a kidney transplant compared to white patients, the report said.
He also noted that during the year, 39.5% of black, Asian, mixed or minority ethnic families agreed to support the donation, compared to 69% of white families.
A new 10-year strategy, ‘Meeting the Needs’, has recently been released by NHS Blood and Transplant.
For more information or to register, go to: www.bitly.com/organregister.