After signing a new contract with Motown Records, YoungBoy Never Broke Again has just released their latest single, “Life Support”, which will be featured on their next album, Sincerely, Kentrell. The project is due out on September 24.
The accompanying visuals for “Life Support” are directed by Rich Porter and have been shot through different seasons, as seen in YoungBoy’s change of outfit from chunky jackets to loose shirts throughout the video. The lyrics to “Life Support” weave a story of survival, with YoungBoy singing through heavy topics like taking his grandmother for chemo, discussing how his pain keeps him going and how he feels like he’s living with it. vital support; a move away to get the string pulled.
“Life support” will be activated Sincerely, Kentrell, as well as the previously released singles “Nevada”, “Toxic Punk” and “White Teeth”. In the album cover photo of the upcoming project, YoungBoy is in the booth with his song Kayden Gaulden, as the child looks up and watches his father work.
Sincerely, Kentrell will also be the album included in YoungBoy’s new global partnership agreement with Motown. Speaking of the deal, the rapper said Motown looks perfect to him.
“I felt I had a responsibility to my artists to make sure I found the right partner for my label,” he said. “I can’t wait to work with Ethiopia, Kenoe and Motown Records. “
Motown Records CEO Ethiopia Habtemariam also reflected these sentiments.
“I’m thrilled to be working with Never Broke Again, a local brand that has created an incredibly authentic and believable movement that represents the next generation of Louisiana’s legacy of groundbreaking hip-hop labels,” Habtemariam said. “I look forward to working with YoungBoy and Montana to continue to develop their vision and reach their fans around the world. “
Watch the clip for YoungBoy’s new song Never Broke Again “Life Support” at the top and stream the track below.